The Vision
Golf, Travel, Connection, Purpose
Vision Statement
The Longest Drive envisions a world where men find connection through shared passion for golf, creating safe spaces for authentic conversation about mental wellbeing during life's most challenging moments.
Why We Exist
Men's mental health in Australia
Australian men will experience depression in their lifetime, yet many don't seek help due to stigma and societal expectations of masculinity.
Divorce/separation impacts
Of men report significant mental health challenges following relationship breakdown, with limited tailored support services available.
Isolation and loneliness
Of Australian men report feeling lonely or socially isolated, with few opportunities for meaningful connection outside work environments.
Help-seeking behavior
Fewer men than women seek professional help for mental health challenges, highlighting the need for alternative approaches to engagement.
Core Pillars
Golf Excellence
Celebrating the technical aspects and community of golf, from pro insights to course strategies, creating content that appeals to enthusiasts while serving as a gateway to deeper conversations.
Australian Exploration
Showcasing Australia's diverse golf landscape, from iconic coastal courses to hidden regional gems, celebrating the unique terrain, challenges, and communities that make each location special.
Mental Health Advocacy
Normalizing conversations about men's mental wellbeing through relatable stories, expert insights, and practical strategies, with particular focus on navigating relationship challenges.
Community Building
Creating opportunities for meaningful connection both online and offline, fostering a supportive network where men can share experiences, find resources, and develop lasting relationships.
Our Approach
Content Creation
We produce authentic, engaging content centered around golf and men's wellbeing. Our podcast features conversations with golf professionals, mental health experts, and men with lived experience, creating a unique blend of technical golf insights and meaningful discussions about life's challenges.
By using golf as our lens, we create an accessible entry point for conversations that might otherwise feel intimidating or uncomfortable, allowing vulnerability to emerge naturally within a familiar context.
Community Cultivation
Beyond content creation, we actively foster connection through both digital and in-person communities. Our online platforms provide spaces for ongoing conversation, resource sharing, and peer support, while our events bring people together around shared experiences.
By creating multiple pathways to engagement - from passive listening to active participation - we meet men where they are in their journey, providing graduated opportunities for connection that respect individual comfort levels.
Resource Integration
We bridge the gap between informal support and professional services by thoughtfully integrating mental health resources into our content and community. Through partnerships with mental health organizations, we provide clear pathways to appropriate care when needed.
Our resource hub offers tools and information specifically designed for men navigating relationship challenges, presented in accessible, practical formats that complement rather than replace professional support.
Goals and Metrics
Establish The Longest Drive as a recognized voice in both golf and men's wellbeing conversations through consistent, quality content production and community engagement.
- Launch weekly podcast with 5,000+ monthly downloads
- Build social media community of 10,000+ followers
- Feature 25+ golf courses across Australia
- Partner with 5+ mental health organizations
Expand our reach and impact through strategic partnerships, diversified content channels, and evidence-based community initiatives focused on measurable outcomes.
- Grow podcast to 20,000+ monthly downloads
- Expand content to include video series and regional events
- Launch Mates Foundation with structured support programs
- Conduct research on community impact and outcomes
Create lasting cultural change in how men's mental health is approached, particularly during relationship challenges, with The Longest Drive recognized as a leading voice in this space.
- Establish presence in every Australian state and territory
- Develop evidence-based intervention models
- Influence policy discussions around men's mental health
- Build sustainable funding model for continued growth
We track our success through a comprehensive set of metrics focused on reach, engagement, impact, and sustainability, ensuring our growth aligns with our mission.
- Audience metrics (downloads, followers, attendees)
- Engagement indicators (comments, shares, participation)
- Impact measures (help-seeking behavior, community connections)
- Sustainability markers (partnerships, funding diversity)
Be Part of the Vision
Join us in creating a world where men can find connection, purpose, and support through the shared language of golf. Whether you're a player, a course, a mental health advocate, or simply someone who believes in our mission, there's a place for you in The Longest Drive community.